The Thought Leaders Project : Hospital Marketing


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SKU: 61934120_9591412 Category:


Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.

The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Who will benefit from this book?
Managers and administrators in marketing and public relations involving patient acquisition, patient experience, patient retention, and service line marketing.

Whose insights are featured in this book?
Lee Aase – Mayo Clinic
Brian Bierbaum – Priority Integrated Marketing
Kathleen Armstrong – Lehigh Valley Health Network
Chris Boyer – Inova Health System
Randy Bunker – United Health Group
Dan Dunlop – Jennings
Gabrielle Detora – Strategic Healthcare Consultant
Tyler Haney – Wake Forest Baptist Health
Ann Marie Gothard – Mount Sinai Medical Center
Meredith Gould – Healthcare Author and Social Media Counselor
Albert Maruggi – Provident Partners
Lisa McCluskey – Memorial Health Care System
Peggy Mika – Christiana Care Health System
Donna Teach – Nationwide Childrens Hospital
Trisha Torrey – Every Patient’s Advocate
Jesse Stremcha and Cavan Reagan-Reichmann – Children’s Hospitals and Clinics of Minnesota
Suzanne Sawyer – University of Pennsylvania Health System
Robin Segbers – Segbers Brand Health
Debra Stevens – Phoenix Children’s Hospital
Nicola Ziady – Case Western Reserve University

About the Publisher
Brian James Bierbaum is a national healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.

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